You will find a great post by Aldian Proposko over on his blog on how to use your error pages constructively. Either to make money directly or by diverting your visitors back into the mainstream of your customer process.
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There are lots of us who start our internet marketing journey from the business side rather than from the technical computer side. I know from my own experience as a classic corporate user that my response to any problem with my computer or the software was to pick up the telephone and call for the IT gopher. And yes, I am sure that every IT department has a gopher, usually the junior member who has to earn his spurs by dealing with the awkward crowd, otherwise known as 'users'.
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KWmap.net is an interesting free tool for keyword research using a graphical representation to show how different terms relate. So it would be useful for building silo sites for optimum linking.
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