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I started out writing the title of this post as; 'Producing for Tradesmen' before realising that there are all sorts of assumptions attached to the word Tradesman and they are often quite negative in terms of business potential.
More on The 6 'P's in Profit ~'Producing' for Trade Professionals
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The first 'P' in Profit was to make a plan. And you will remember that I likened it to a builders blueprint. Though I'm not talking about a formal business plan with spreadsheets and financial calculations you have to take along to the bank if you need funding.
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There are those who advocate doing something, anything, to get started online. There is some merit in this argument if it motivates you by delivering a great result, especially sales, very quickly. Though my only concern is that it can be equally demotivating if urgent activity results in no sales.
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There's just no telling where or when your various promotional strategies are going to pay off. Internet marketing is a cumulative numbers business and one of the most important things to remember is to be methodical.
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