The first 'P' in Profit was to make a plan. And you will remember that I likened it to a builders blueprint. Though I'm not talking about a formal business plan with spreadsheets and financial calculations you have to take along to the bank if you need funding.
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There are those who advocate doing something, anything, to get started online. There is some merit in this argument if it motivates you by delivering a great result, especially sales, very quickly. Though my only concern is that it can be equally demotivating if urgent activity results in no sales.
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There's just no telling where or when your various promotional strategies are going to pay off. Internet marketing is a cumulative numbers business and one of the most important things to remember is to be methodical.
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