There are lots of us who start our internet marketing journey from the business side rather than from the technical computer side.  I know from my own experience as a classic corporate user that my response to any problem with my computer or the software was to pick up the telephone and call for the IT gopher.  And yes, I am sure that every IT department has a gopher, usually the junior member who has to earn his spurs by dealing with the awkward crowd, otherwise known as 'users'.

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