There's a post over on SlyMarketing blog today about the difficulty of getting press attention to your latest and greatest idea – particularly the product or service you might be marketing. The difficulty he identifies is that the local newspaper is focused on something else, namely soccer! what else and the specific local area.
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Wordpress is set up with the ability to automatically tell others whenever you have spoken. After all, there is no point in publishing if no-one comes to read what you have written.
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There are a very few fundamentals to internet marketing and list building is one of them. Why? Because unlike the real world, your presence on the web is completely invisible to potential customers unless you go and stand in their way and make them fall over you. In internet jargon that's called 'driving traffic'.
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