Joel Therien at Kiosk hosting is about to go public (that's Monday 2 March) with his Easy Video Producer service that enables you to make and publish videos with one click.
The best part of it is that once subscribed (for FREE) you can also give it away for free in order to build your list. With the growth and effectiveness of video marketing being able to give this service away for free is going to be a great viral list building tool.
When the people who sign up with you also give the product away then everyone who signs up with them is also on your downline and your downline will go 10 levels deep.
Like several of these viral list building tools the one disadvantage is that everyone is subscribing to a list held by the product owner – to which you can mail once a week. However, you do have the ability to use one of your mailings to invite them onto your own autoresponder – after which you will have them on two lists!
Of course, there is an upsell to a massive package and then a downsell for a reduced package. So it is an interesting journey through the marketing process for marketing professionals.
However, as a free offer I can't think of a sensible reason to refuse Easy Video Producer.
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Blogs and blogging has become such a universal solution for the development of websites. It is interesting to see just how many big internet marketing players launch new products and services which are either built on or supported by blogs.
Their origins may not be immediately obvious after a css coder has been recruited to produce a unique skin but a little digging around will often give the show away.
So if it is such a ubiquitous and flexible tool for the big guys then it is hardly surprising that it has become so dominant for beginners. The monthly meeting of the London Mastermind Group is a point in question. We must spend more than 50% of our time discussing blogs as each member raises their issues for discussion and the answer is almost always a blog. It is simply the easiest way for anyone to do one of two things.
- Firstly, to move the knowledge and expertise in their heads onto the web.
- Secondly, if they don't have expertise of their own and are going to be affiliate marketers then to build websites quickly which are easily picked up by the search engines and can be promoted with little difficulty.
Anyway, all of this was just a prelude to my saying that whereas so far 'Blogging' as a subject has been relegated to a sub-section of 'Building Websites' on this site I have just promoted it to it's own slot. So if you want to know what I think about blogging then visit the Blogging page that you can find under Browse in the right hand column.
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You need to learn about internet marketing and one way is to learn from others with more experience. The easiest way to do this is to read other marketers blogs. But you need to learn effectively and surfing every internet marketing blog under the sun is not an effective use of your time.
So make sure that whatever marketing blog you are reading is delivering useful information. It can be from the author themselves or just pointing you to other sources of useful information. If they've got style about them then so much the better.
Here's a collection of internet marketing blogs that I've found useful.
1) Michael Fortin Blog: Copywriting and marketing tips from a man who is too brilliant for words. Michael is an expert copywriter who has done work for John Reese and many of the other top marketers. Without good copy you can't sell a thing, so learning all you can about persuasive writing is a must for your to do list.
2) Willie Crawford: An experienced online marketer, Willie is considered one of the world's leading Internet marketing experts. Listen to Willie, he "walks the talk" and can teach you a lot about the world of online marketíng.
3) Entrepreneurs Journey: The bloggers blogger, Yaro Starak made his money just from blogging and his blog tells you how. And if there is ever a model to emulate then there's one right here.
4) Skip Mcgrath. If Ebay is your thing then Skip's blog is a must. An expert at selling items on Ebay, and an experienced author of several books, Skip covers all of the ins and outs of earning money with Ebay.
5) Jensense: Jennifer helps you to make sense of contextual advertising and helps publishers to earn more money. Topics include Google Adsense and other similar contextual ad programs.
6) Marketing Pilgrim: Originally launched by Internet marketer Andy Beal way back in 2005. This blog covers the latest marketing news, reviews and other items related to online advertising.
7) Yahoo Publisher Network: Everything you ever wanted to know about Yahoo's Publisher Network but were afraid to ask. All of your questions are answered here.
Matt Cutts: A Google employee since 2000, Matt discusses all things Google on his Blog. He also covers search engine optimization and other interesting gadgets he runs across online. If Google is your thing, all is revealed here.
9) Bruce Clay: Since 1996 way before it was cool to be on the net Bruce Clay has been teaching those about search engine optimization and online marketíng. He really knows his "stuff" and you can tell that by his concrete informative posts which go into great detail. 10) Clickz: Clickz always has the latest dish on Internet marketing. Serving news and expert advice since 1997.
11) Jim Edwards: Jim Edwards blog "I Gotta Tell You" is a multi-media blog. Covering numerous topics related to makíng money onlíne, Jim always has a funny story to tell. He has a strong personality, so if you like that you'll enjoy Jim's blog.
12) Marnie Pehrson: Marnie is the creator of IdeaMarketers.com and covers all things related to article marketing and other online marketíng strategies. Again, she's been online for years and has much wisdom when it comes to gaining traffic from your short articles.
13) Google Adsense: If you use Adsense by Google to generate an income you'll want to subscribe to this blog. Tons of tips and tutorials to improve your earnings.
14) Search Engine Diva: Ginette Degner has been providing search engine optimization and Internet marketing consulting for over 16 years. She's good and also has a great sense of humor.
15) Income.com: When you talk about Internet marketing you can't forget about John Reese. The only online marketer I know of who made a million dollars in one day when he launched his Traffic Secrets course.
16) Joel Osborne: Joel has been making a living online for the past several years and has numerous web sites and products. Another expert when it comes to learning how to improve traffic and sell online.
17) Jonathan Leger: Jonathan Leger has been earning a living online since 2004. His blog discusses search engine optimization, Adsense and online marketíng.
18) Pay Per Click Journal: This blog is written by the website marketing experts at Brick Marketing. They cover all aspects of pay-per-click search engine marketing. So if you want to learn about internet marketing then there's lots of material out there from really effective sources that will keep you up to date about the latest and most effective marketing trends. These are just a small sample of what's out there. But after reading any marketing blog ask yourself if you are convinced that they really know what they are talking about and whether it has been an effective use of your time.
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- Image by Josh Bancroft via Flickr
What's RSS and why should I bother?
RSS (Really Simple Syndication – or so they say) is a way for you to subscribe to a website and be notified as soon as new information is published there without messing about with email.
It is supposed to be a standardized format but, as always, there are a number of variations though nothing to bother yourself about.
RSS feeds are usually indicated by the orange XML or RSS buttons like the one at the start of this sentence which allow you to locate feeds quickly.
But they also come in various shapes and sizes – not usually as odd as the big guy with the newspaper to your right – that's my personal variation to grab your attention.
To know when new material is published you need to use an RSS feed aggregator or reader. This allows you to collect all the information you are interested in directly in your own reader without having to visit lots of websites.This is very convenient and saves you lots of time.
Here's a great video I found on YouTube to help you better understand the whole process.
The Google, MSN, Bloglines icons in the right sidebar allow you to add the RSS feed directly to your personal page on the respective sites (if you have a personal page, of course).
So, just like an aggregator, all the feeds you are interested in appear on your personal page just like your own personal newspaper.
How do I subscribe to a feed?
Just log in to MyMSN, MyYahoo!, Google Reader or Bloglines and click the relevant button:
These four services are the only ones you really need to care about. The benefit of using them is two-fold:
- A web-based service means your favorite feeds will remain available when you change computers
- Search engines (will) provide tools to organize feeds by topic and relevance rather than by site and date
Myself, I highly recommend Google Reader for two reasons. One, it has a list function so you can just scan the headlines to sort out what is interesting to you instead of having to read the first few lines of every entry.
Secondly, if you use it with Google Mail which, again, I highly recommend, then they are both available on a single screen within your account.
The drawback is of course your loss of privacy. If you dislike the idea that Google knows more about you than yourself, then use something else. But as I'm not doing anything shady or illegal I'm happy to use the powerful tools that Google provides.
- Try news readers one by one if you have time to waste; or
- Download Firefox and install the Wizz RSS News Reader; or
- Internet Explorer 7 has an RSS reader built in.
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