Several years ago I heard Alex Mandossian say that if you are not spending 95% of your time on marketing then you are doomed to failure. This is why I hate spending time messing around with technical things and go for the easy option whenever possible.
Yet so many software tools are increasingly so easy to use that it is easy to be led into a potential time wasting trap – and get caught out by relatively simple things.
I've just fallen into one such trap with a membership site and am only just fighting my way out. Yet although it was the membership site project that suffered it was not the cause of the problem – that was down to good old hosting standards and email deliverability.
Looking on the positive side I now know more about how to avoid such problems in the future. But was the loss of six weeks of my time worth the lesson – I don't think so!
Find out how you can protect yourself by reading the full story about email deliverability here.
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I came across some more useful information on research sources. These are particularly of book sites that offer either online access to original documents you would never otherwise have the opportunity to see or to free pdfs of books and other documents, many of them downloadable.
As before, they're on the Public Domain page although that's not strictly true.
I really must make time to reorganise some pages here.
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With all four partners running hard to get www.SmartMarketingWarriors.com set up we're having to do some rapid research on various subject.
That led me a research resource that I thought I would share with you. I've tucked the information on DocStoc.com into the page on Public Domain although I'm not entirely sure that's where it belongs.
One of the joys of blogs is the ability to sort things out later!
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The Global Internet Summit in London last weekend has converted a concept development idea into a need for massive action.
A few weeks ago, four of us from the monthly Smart Marketing meetup decided that as our monthly meetings had slowly expanded from a couple of hours on a Saturday morning to fill most of the day it was time for us to become better organised.
So we started to think about using our accumulated experience and knowledge to create a training process for budding internet marketers.
Last weekend at GIS changed all that. The market demand for a step by step approach to online marketing, especially for individuals and small off-line businesses looking to develop their business online at a reasonable price was staring us in the face. Laurie Dalton and I rapidly ran out of business cards and had to resort to exchanging scraps of paper with interested entrepreneurs.
The result is that we are taking massive action and putting together the facilities to provide reasonably priced training at a pace that individuals can absorb without having to take chunks out of their credit card to get there.
The work in progress is over at www.SmartMarketingWarriors.com. If you are interested then do please visit and register so that we can communicate with you about meetings and the training we will be able to provide.
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