
with Stephen Pierce
I just spent the weekend at the Global Internet Summit 2009 in London and had the opportunity of remaking my acquaintance with Stephen and Alicia Pearce who have not been in the UK for some time.
Having been a heavy participant in Stephen's Smart Marketing Coaching Club when I first got started in internet marketing I knew that Alicia was aware of this site because I used to link SMCC members here from an SMCC forum thread when I knew I had some information here that they were looking for.
That was classic forum marketing. Participate in a big player's forum and steal their list away to look at your site either with a link to useful information or just by making sensible comments and having a link in your signature. It's what Stephen teaches so I knew he wouldn't mind.
However, I was surprised when Alicia commented that I had not posted anything here for some time. What was I up to? She explained her interest is because she often referred to my site and even showed it onscreen during her webinars.
Her second comment was to ask why I was not monetizing it more?
The answer, of course, was that I had diverted my efforts into a new project which is also based on blogging. In other words, I was doing more work on more projects without making sure that I was making money from the first one before moving on.
You can pay thousands of expensive dollars for coaching and mentoring. But most often it is a single comment or question from someone who knows what they are talking about that you can so easily miss. I was about to say '..if you are not paying attention'. but that would not be right.
I was not in 'learning mode' with notepad and pencil at the ready and supposed to be paying attention. Alicia's comment was just in conversation – but so relevant all the same. She was seeing potential that I was not.
The result is that I shall be putting www.NicheMarketBlogger.com on hold while I come back and sort out my home site to be more productive.
Lesson: your learning does not necessarily take place in a classroom. You can learn lessons from life as it unfolds around you – but you must have your eyes and ears open to do so – and know when to listen.
NicheMarketBlogger.com is my big project of the moment as I set out to demonstrate, well perhaps test would be a better word to use as it is yet to be proven, whether it really is possible to make a living income from a blog.
I'm a great enthusiast of blogs and of the Semiologic Wordpress package in particular but have never explored the limits of the envelope so to speak. Lots of technical stuff that I have previously shied away from now has to be explored. So researching, writing and documenting it is turning into something of a task.
However, do take a look at NicheMarketBlogger.com so you don't miss out on the fun.
Joel Therien at Kiosk hosting is about to go public (that's Monday 2 March) with his Easy Video Producer service that enables you to make and publish videos with one click.
The best part of it is that once subscribed (for FREE) you can also give it away for free in order to build your list. With the growth and effectiveness of video marketing being able to give this service away for free is going to be a great viral list building tool.
When the people who sign up with you also give the product away then everyone who signs up with them is also on your downline and your downline will go 10 levels deep.
Like several of these viral list building tools the one disadvantage is that everyone is subscribing to a list held by the product owner – to which you can mail once a week. However, you do have the ability to use one of your mailings to invite them onto your own autoresponder – after which you will have them on two lists!
Of course, there is an upsell to a massive package and then a downsell for a reduced package. So it is an interesting journey through the marketing process for marketing professionals.
However, as a free offer I can't think of a sensible reason to refuse Easy Video Producer.
Blogs and blogging has become such a universal solution for the development of websites. It is interesting to see just how many big internet marketing players launch new products and services which are either built on or supported by blogs.
Their origins may not be immediately obvious after a css coder has been recruited to produce a unique skin but a little digging around will often give the show away.
So if it is such a ubiquitous and flexible tool for the big guys then it is hardly surprising that it has become so dominant for beginners. The monthly meeting of the London Mastermind Group is a point in question. We must spend more than 50% of our time discussing blogs as each member raises their issues for discussion and the answer is almost always a blog. It is simply the easiest way for anyone to do one of two things.
- Firstly, to move the knowledge and expertise in their heads onto the web.
- Secondly, if they don't have expertise of their own and are going to be affiliate marketers then to build websites quickly which are easily picked up by the search engines and can be promoted with little difficulty.
Anyway, all of this was just a prelude to my saying that whereas so far 'Blogging' as a subject has been relegated to a sub-section of 'Building Websites' on this site I have just promoted it to it's own slot. So if you want to know what I think about blogging then visit the Blogging page that you can find under Browse in the right hand column.













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