Wordpress is set up with the ability to automatically tell others whenever you have spoken. After all, there is no point in publishing if no-one comes to read what you have written.
Many new users of Wordpress are puzzled about how this notification to others takes place, especially when the first words they come across are things like 'ping' and 'ping servers' when they are possibly still struggling with the basics of logging in to their new blog.
Although Wordpress is set up to deal with it automatically, in practice there are many choices available. Wordpress calls them Update Services and you will find them in your Writing Settings right down at the bottom of the page.
The default setting on installation is, from memory, Pingomatic and Pingoat. These services distribute the fact that you have just published a new post by 'pinging' a number of ping servers. However, there are a multitude of other ping services.
What there is not is any common opinion about how successful or otherwise any combination of ping servers might be. Indeed there is an argument that multiple ping servers will often be notifying the same servers many times and this can get your message blocked as spam.
Myself, I work on the basis that even if some get blocked I would like to at least make the effort to get my message out there by as many channels as I can. So I use a pretty big list.
There's a useful article on the basics of 'pinging' – where I just found out that a ping is a 'groper'(!) and my page on blogging for more information.
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I know, I know, I must be a year too late for social marketing. That's because at my age I'm probably a generation too late. When I first saw stuff about Myspace, Facebook et al the thought filled me with dread. The idea of putting all your personal stuff out there for unknown people to rake over really turned me off. And Twitter! Someone explained it to me and I said; 'What's the point? Why do I want to spend my time writing inconsequential nonsense when all the advice is to stay focused.
Anyway, the creaky old oil tanker of my attitude is beginning to turn. I've just seen a neat idea related to Twitter that led me to rethink my attitude so I'm going to give it a go. I suppose I'll have to give all the others a go too, oh woe is me.
What's the bright idea?
Ahah! Subscribe to Twitterfeed. That way, Twitter will automatically send your blog feed to your friends. So every time you make a new blog post Twitter will automatically distribute it for you. Now that's what I call smart. One up to social marketing!
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I've just completed a very useful teleseminar led by Diane Corriette about monetizing your blog. Diane focuses on helping women with successful businesses off line to take advantage of online marketing methods in order to expand their business and blogs are a major plank in that strategy.
As I've already determined for myself, blogging is a great way to publish and manage your own website without paying webmaster rates.
In effect, the blogging software keeps your content correctly coded within strict parameters as well as giving you the means by use of Categories and Tags to identify and label your content so that you, your visitors and, most importantly, the search engines can find it at any time either now or in the future.
The greatest benefit, of course, in this busy world is being able to publish and edit your website content from anywhere you can access the internet. You can find out more about the technicalities on my page about blogging.
With a piece of software which is essentially a content management system all nicely signposted with your categories and tags then getting search engine attention is pretty easy. First of all decide on half a dozen keywords related to your niche or subject area.
Then pick one for each of your posts. If you are writing to your niche anyway then your content should automatically fall into one of your keyword areas. Then ensure that your keyword is in your post title, then in the first and last sentence of your post. If you can spread it around within your post, together with other words and phrases associated with your subject then so much the better. But certainly do not overdo it.
After that it is just a matter of consistent persistence. Post regularly 2 or 3 times a week and over a 6 month period you will find yourself steadily climbing the search engine rankings. A friend of mine, Raymond Chua, set himself the task of posting every day for 365 days on his site about the Law of Attraction.
The result? In 1 year he reached #10 in Google in a niche with 18 million websites. That certainly demonstrates that you need nothing more than a little time and determination to get the ranking and the traffic that comes from that. Once you have the traffic then you will be in a position to seriously monetize your blog.
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This is a new blog post from Flock.
Allowing me to publish blog posts without even having to access the blog.
How cool is that?
More about Flock when I've had a chance to study it better.
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