April 7, 2012
So far we have talked about
- Planning
- Prioritising
- Producing
- Publishing
- Participating
- … and finally, we come to the 6th 'P' in Profit and the entire purpose of your business activity: which is to sell 'stuff', whatever your product or service might be, by promoting it and thereby make a profit.
The 6th 'P' in Profit is Promotion.
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June 17, 2010
I am no spring chicken and every fibre of me rebels against social media. Just call me 'old school', so what social media activities like Facebook and Twitter posting I have done so far I have done out of a business obligation rather than because I had seen the light.
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July 12, 2008
I know, I know, I must be a year too late for social marketing. That's because at my age I'm probably a generation too late. When I first saw stuff about Myspace, Facebook et al the thought filled me with dread.
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