Promotion – The 6th ‘P’ in Profit
So far we have talked about Planning Prioritising Producing Publishing Participating … and finally, we come to the 6th ‘P’ in Profit and the entire purpose of your business activity: which is to sell ‘stuff’, whatever your product or service might be, by promoting it and thereby make a profit. The 6th ‘P’ in Profit […]
A Tipping Point For Social Media
I am no spring chicken and every fibre of me rebels against social media. Just call me ‘old school’, so what social media activities like Facebook and Twitter posting I have done so far I have done out of a business obligation rather than because I had seen the light. Indeed, I recently returned to […]
Social Marketing – oohh gaaawd!
I know, I know, I must be a year too late for social marketing. That’s because at my age I’m probably a generation too late. When I first saw stuff about Myspace, Facebook et al the thought filled me with dread. The idea of putting all your personal stuff out there for unknown people to […]